Andrew Walsh | 3 min read
Like many early stage companies, how we ‘looked’ was important but was always overshadowed by much bigger priorities. We didn’t have the time or resources for proper design help, so we put something together quickly ourselves. Then we got back to growing our business.
19 years on, Iress has changed a lot. But short of the odd nip and tuck, the logo we put together back then is the same identity we’ve had ever since.
Logos don’t make a brand, but with the passage of time they can become an inaccurate reflection of a business. Our handiwork from 19 years ago falls into that category.
As many entrepreneurs and business owners know, it’s not always easy to find the space to stop and think about the company you’re building. Prioritising client and user needs ahead of our own has always been a better way to channel our energy.
Logos don’t make a brand, but with the passage of time they can become an inaccurate reflection of a business.
But last year, I asked our people for their views on who we are as a company and what value we bring to financial services and our clients. It’s a question we constantly ask our clients and users too (email me at email@example.com if you want to share your view).
I was very heartened with the response. Our people landed on a clear view about why Iress exists. And it’s this - to make software that helps people perform better, every day.
The financial services industry is always striving for better performance. So are we. As a technology company, our software and services span trading and market data, investment management, financial advice, superannuation, mortgage, life and pensions, and data intelligence.
This includes helping those in financial services provide better advice, trade and transact faster, manage risk, and run more efficiently. And we aim to help everyone in the industry turn data into insight, navigate regulatory change and build stronger client relationships.
Our company now operates in Europe, Asia-Pacific, North America and Africa with more than 60 software applications and services, 9,000 clients and 500,000 users. We have 1,950 people working around the world. Our recent acquisition of international market data provider QuantHouse opens up exciting opportunities for clients.
Our people landed on a clear view about why Iress exists. And it’s this - to make software that helps people perform better, every day.
We have an enormous reach across financial services, and no other business can offer the same breadth, depth and experience. We don’t take this for granted - and know we need to remain focused to meet and exceed your expectations. We are committed to doing this.
A changing Iress means we are a long way from our original logo.
We have now launched a new identity for Iress, created from our ambition to build software that helps people perform better.
Officially the logo is an arrow however, some people see a rocket, or a pyramid. Whatever you see, it's designed to indicate progress and upwards movement.
We hope it starts a bigger conversation with you around our ambition, your expectations and what we want to bring to your business - software that helps you perform better, every day.