We stand on the cusp of the Fourth Industrial Revolution; a movement driven by the fusion of millennial technologies to ultimately create cyber-physical systems that will influence the way it which society operates. This future societal trend will directly affect our children, says the World Economic Forum  reporting that 65% of children entering primary school in 2017 will effectively hold job titles that don’t exist today.


The Mail and Guardian further details that approximately 2 million jobs in computer and mathematical fields will be filled in the next few years, with the role of data analyst being one of the top titles to aim for,  according to the report.




Kevin Smith, Head of Technology

The Fourth Industrial Revolution is upon us – unlike the preceding three industrial ages where progress were seen as linear this one is moving and progressing at an exponential rate. At the heart of this are billions of connected people using mobile devices, collectively having large amounts of processing power and generating large amounts of data. Developments in machine learning to achieve artificial intelligence, robotics, drones, autonomous vehicles, nanotechnology, biotechnology, clean energy and quantum computing among others, are the some of the driving technologies leading us in this age – these technologies in turn will generate even more data.


The millennial generation is influencing the digital world like no other generation. This group is set to become the largest online users in 2017/18, they will also have the biggest buying power when it comes to e-commerce and m-commerce. Their behaviours and attitude towards the digital world is driving businesses to relook how they deliver content, product and services to this very important segment – and at the heart of understanding the client is data analytics – examining data sets to draw conclusions on behaviours with the purpose to build better product and service offerings and essentially enable organisations to make more and better informed business decisions.


To take advantage of the possibilities of this digital age new skills and at the very least a redefinition of many existing roles are required. New skills are required to analyse and design great user experiences at every product touch point – from signup through to cancelling of services. To do this new areas of expertise exist today which didn’t five years ago. Data scientist, data analyst, UX designer, social media managers, to name a few were created or redefined to build products and services for the digital age. Given that millennials are leading this digital age it will come as no surprise that many will soon find themselves in these new or redefined roles.


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