Listen up, punks! We're delighted to announce that our new podcast Upfront is a finalist in The Drum B2B Awards as Best B2B Podcast / Audio Campaign.

Upfront is the bold and frank financial services podcast that's tackling the industry's challenges head-on. Over 10 episodes, including 'Mind your language', 'The F-word', 'Let's talk about CX, baby' and 'Ok, Zoomer', expert guests from inside and outside the industry join us to talk about issues like financial literacy, financial education, customer experience and relevance - and how to solve them.

It's all presented with a touch of love and a twist of anarchy by stand-up comedian host Olga Koch making it unlike any financial services or business podcast you've heard before. There's also an Upfront blog featuring the show notes from all the episodes along with guest profiles, interviews and free guides to help you build a financial services business people love.

The Drum Awards recognise the best-in-class examples of how this form of entertainment has reached listeners' ears, hearts and minds. Since its launch in May 2022, Upfront has become a top 2% podcast based on downloads and gained over half a million minutes of listening time. Read more about our Drum Award nomination here.

All 10 episodes of Upfront are available to listen to now wherever you get your podcasts.

Follow, subscribe or download the Upfront podcast

Visit the Upfront blog

Watch the Upfront trailer below