Yes, having been thrust into the future (some more willingly than others) by a pandemic, clients will now be expecting their financial advisers to double down on their burgeoning digital capabilities by building a successful, sustainable digital customer experience.
They don’t want much, do they?
Like Musk, Bezos and Branson in the billionaire space race, you might be feeling the pressure to up your game and make bigger strides forward. If so, I’ve got some refreshingly down-to-earth tips to help you scale up your digital strategy and accelerate into a new frontier.
You’ve made some first steps to a digital way of working, what next? While every financial advice business is different, it starts in the same place with the same question - ‘Where do you want to go?’
To set a roadmap for the future, you’ve got to be clear about what you want to achieve. So start by identifying what you ultimately want from your digital strategy.
To give you an idea, these are some of the most common reasons financial advice businesses like yours embark on a digital strategy:
You might want to achieve more than one of those - go for it! Once you know where you’re headed, it’s much easier to create a plan to make it happen.
A useful mantra for any successful digital strategy is to ‘think big, start small and scale fast’. This will help you focus on the right things and make progress faster. I’m pretty sure this is what Elon Musk does to get his out-of-this-world projects off the ground.
When it comes to digital strategy, there is no finishing line. Just as space exploration will go further, client needs and expectations will continue to evolve. Aim to implement a culture of continuous evolvement. That’s the digital utopia.