Adir’s story is as fascinating and impressive as those told through Catapult’s performance technology which is worn by athletes and sports teams to help them reach their peak and is also letting fans get closer to their sporting heroes and the action on the pitch.
“We were probably best known originally for inventing a unique kind of wearable technology that players wear in a garment on their back while they're playing and training. It captures a thousand data points a second, and it gives this fantastic data that eventually becomes predictive of their risk of injury or trains them to maximise performance at the right time in the season or the right time in their careers. Now we’ve combined it with a whole lot of video data that we ingest into our software platform that enables some pretty interesting things.”
Adir’s the first to admit that data is itself boring - it’s what you do with it that makes it exciting.
“Data itself is boring. If you look at the data coming out of financial services, it's largely numbers, and that's ultra-dry. What's interesting is the narratives and the stories that you build based on that data. With Catapult, what you'll see from a fan point of view is increasing sophistication in telling stories that originate with unique data. That's what's exciting in the future for fans.”
And, as Adir told the Upfront podcast, financial services need to take on the same mentality and start telling more stories with their data.
“When you look at information and data around financial behaviour, no stories are being told. I would bring creative people into the organisation and say, what do you wish you could tell the consumer to make their lives better?”