Jul 07, 2023

Elevator Pitch

What would Don Draper do to sell more financial advice?

Not enough people seek financial advice. Most think it’s only for the wealthy and don’t fully understand all the services a financial adviser can provide.

Sounds to us like a classic marketing problem.

In this episode, comedian Olga Koch is joined by Kevin Chesters, a creative strategist who’s worked at some of the most famous and feared advertising agencies, including Saachi & Saachi and Wieden & Kennedy. He has some straight-talking marketing advice to help financial services businesses get noticed.

Listen to this episode here or wherever you get your podcasts and be sure to follow Upfront so you never miss an episode.