What would Don Draper do to sell more financial advice?
Not enough people seek financial advice. Most think it’s only for the wealthy and don’t fully understand all the services a financial adviser can provide.
Sounds to us like a classic marketing problem.
In this episode, comedian Olga Koch is joined by Kevin Chesters, a creative strategist who’s worked at some of the most famous and feared advertising agencies, including Saachi & Saachi and Wieden & Kennedy. He has some straight-talking marketing advice to help financial services businesses get noticed.