Take a quick trip around the online world of financial services, and it gets hard to differentiate one wealth manager or investment bank from the next. There’s a lot of blue. Blue logos. Blue websites. Blue ties. And let’s not forget the men in blue suits!
Michael Gough, Strategy Director at brand and design agency Sparks Studio, and Julia Streets, CEO at Streets Consulting, give us their take on that question. Find out what financial services businesses need to do to become more distinctive and memorable and why connecting with younger, more diverse communities will help the industry solve one of its biggest challenges.
Listen here now or wherever you get your podcasts.